Management team
The members of the management team have extensive experience from business finance, consumer finance and IT, a combination of skills and experience that makes Avida well equipped for the growth journey the company is on.

Tine Wollebekk
Chief Executive Officer
Education
M.Sc. and B.Sc. from Copenhagen Business School
Selected experience
CEO Norwegian Finance Holding ASA/Bank Norwegian AS, SVP Global head of Financial Services at Telenor ASA, CEO SEB Kort Norway, Country Manager SEB Norway.

Peter Franks
Interim Chief Financial Officer
Education
Chartered Accountant (Australia and New Zealand)
B.Ec and M.Ec from Macquarie University
Selected experience
EY Financial Services, Partner & Group CFO NREP

Andreas Johansson
Head of Consumer Finance
Education
Master of Science (MSc), Business and Economics with specialization in Finance
Selected experience
Founder at Sambla AB, Product Manager at Santander Consumer Bank AS, CEO Wästgöta Finans AB

Eskil Myrmo
Acting Head of Business Finance
Education
Master of Business and Administration (MBA) from Pacific Lutheran University, USA. Bachelor of International Business (BIB) from Oslo Metropolitan University, Norway
Selected experience
Chief Commercial Officer, Corporate Banking, LeaBank ASA, Head of DNB Factoring, DNB ASA, Regional Manager, Postbanken, DNB ASA

Pehr Olofsson
Product Owner Newco Finco
Education
Master Law & Economics, University of Linköping
Selected experience
CFO Bankgirot, dpt. CFO Klarna, CFO Swedbank Baltic, CFO EnterCard

Marie Demselius
Chief Compliance Officer
Education
Master of Laws, University of Lund
Selected experience
Chief Compliance Officer at Bambora AB, Worldline Sweden AB and Danske Finans
Chief Credit Officer at Danske Finans, Intrum Finance AB and Swedbank AB/Region Uppsala, Head of Risk Control at Swedbank AB/Retail, Legal Counsel at Swedbank AB

Lars Backman
Chief Credit Officer
Education
M.Sc. in International Business from Gothenburg School of Business, Economics and Law (Handelshögskolan Göteborg, Sweden).
Selected experience
Deputy Head at SEB Credit Analysis, Team leader at SEB Credit Analysis

Per Westerberg
Chief of Staff
Education
MSc and BSc Programme in Statistics - Stockholm University
Courses - Royal Institut of Technology and University of Gothenburg
Selected experience
Senior Quantitative Analyst Swedish National Debt Office, Banking and Policy Analyst Swedish Financial Supervisory Authority, member of the working group on stresstest (WGST) Basel Committee on Banking Supervision (BCBS).

Nicklas Cederholm
Chief Information Officer
Education
M.Sc in Computer Science and Engineering
Selected experience
Head of Engineering at Avida, Head of Engineering at Nordax Bank

Merete Gillund
Head of Strategy and New Business
Education
Master of Science (MSc) in Information Technology from University of Stavanger
Selected experience
Head of Innovation and Strategic Projects - Bank Norwegian, a branch of NOBA Bank Group AB (publ), Head of New Markets - Bank Norwegian AS, CIO - Bank Norwegian AS, Department Manager IT - SEB Kort